An ad by Dentsu Webchutney shows the day-to-day journey of the delivery woman by following her.
The worldwide spread of the COVID-19 pandemic has pushed people into difficult times. How do people perceive e-commerce? How they buy products and services?
All over India, there are standardized rules. So, consumers are hesitating to go outside and shop for the essentials goods. Moreover, physical stores either have no Goods and no shoppers. Many consumers have switched from shops, supermarkets, and shopping malls to online portals for purchases ranging from basic to branded goods. For many consumer’s home delivery has been a solution to workers forced to work remotely.
Retail and customer brands selling discretionary goods are thinking about their customer experiences and finding ways to deliver on consumer preferences and need through digital-only channels.
E-commerce was grown rapidly. The online food, beverages, and grocery market have been explosive growth. Everyone is hesitant and fear to go outside, but delivery persons struggling every day also fighting against the virus but still are fulfilling the customer’s needs on time.
As the pandemic rages around us and lockdowns imposed, these men and women are shown to be a lifeline across Indian cities. Carrying outsized bags and driving around towns and cities. There are delivery agents with various app-based services.
what about the lives of these men and women?
Due to lockdown delivery partners across cities, their working hours have been extended. Many of them are working 12 hours straight. Long working hours, the dread of the virus, and fear for their families. In some situations, the delivery person not able to deliver because many of the delivery executives have beaten up stopped from doing their duty, and the warehouses have been forcefully closed. In some areas, a lot of trouble provide essentials to people who need them, as warehouses asked to shut down and trucks and police are stopping the delivery persons.
All the struggles have been recognized based on their day–to–day life. Dentsu Webchutney’s latest ad for Flipkart, one of the leading e-commerce platforms, pays tribute to the delivery personnel, who works tirelessly to make what the customer needs to receive on time.
The ad theme is to thank the delivery personnel for the work they do and acknowledge their sacrifices.
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