India, 25th January 2024: Trinity Entertainment and Strategic Consultants has joined hands with Dabang Delhi Kabaddi Club as the official marketing partner for the glorious 10th edition of the Pro Kabaddi League (PKL). As part of this partnership, Trinity will spearhead a comprehensive marketing strategy, encompassing on-ground activations and an ambitious ATL campaign. Their meticulously crafted media plan is set to dominate Delhi’s landscape, starting from the Republic Day weekend, ensuring maximum visibility and engagement.
Mr. Fahad Chowdhary, Creative Director and Managing Director of Trinity Entertainment said, “We are thrilled to join forces with Dabang Delhi Kabaddi Club for the marquee 10th edition of Pro Kabaddi League. Our goal is to enhance the fan experience, promote the team’s achievements, and contribute to the overall success of PKL. Together, we aim to create lasting memories for fans and position Dabang Delhi as a force to be reckoned with in the world of kabaddi.”
The Spokesperson of DDKC M. Durganath Wagle, CEO, Do it Sports said, “We are elated to onboard Trinity as our strategic partner. We are confident that proven track record in delivering exceptional marketing strategies will help us achieve our targets. We believe this partnership will take us a step forward in the 10th edition of Pro Kabaddi League, enabling us to reach a larger audience, ensuring maximum visibility and engagement.”
Trinity’s approach extends beyond traditional strategies, with a focus on day-to-day content creation and campaigns uniquely tailored around the franchise’s table position. This innovative tactic aims to bridge the gap between Dabang Delhi’s athletes and their dedicated fan base, creating an immersive and interactive experience.
Notably, Pro Kabaddi League stands as the second-most followed league in India after the IPL, with live broadcasts on premier channels like Star Sports, Hotstar, and other Disney Star TV networks. Trinity’s involvement is poised to elevate the league’s reach and impact. Dabang Delhi Kabaddi Club, boasting one championship title and a consistent top-performing record in the league, brings a rich history and competitive spirit to the partnership. Trinity is enthusiastic about contributing to the team’s success both on and off the mat.
