Trinity Gaming India, the leading gaming content and marketing company in the country, has announced a partnership with EmChain FZE, based in Dubai, to facilitate business transactions in India worth a total of USD 10 million in the Web3 and blockchain-based gaming sectors. Creators working in the web 3 and blockchain space will benefit from training, mentoring, and the provision of revenue streams thanks to a partnership between Trinity Gaming and EmChain.
Trinity Gaming, in partnership with EmChain, intends to generate business from global developers and publishers in the Play to Earn (P2E), cryptocurrency, and non-fungible token (NFT) gaming space. Trinity Gaming manages the majority of the creator market share in India and has a gaming community of over 40 million players. This partnership will make it possible for web3-based gaming content to generate new revenue streams for Indian influencers. It will also provide opportunities to work with brands and game developers in global markets such as the Middle East, Southeast Asia, and the United States.
Trinity Gaming was established in 2019 by Abhishek Aggarwal and Shivam Rao. The company provides services to various publishers, platforms, and brands. Trinity is an exclusive member of the Facebook Gaming Partner Program in addition to being a Creator Service Provider (CSP) for Facebook. Trinity manages over 700 creators. Additionally, the company serves the needs of Krafton in India by exclusively facilitating content creation, event planning, and marketing endeavors for the brand within the region.
Discussion of the working relationship “By working together, we can explore Web3 game prospects for our creators, which will enable them to commercialize their skills,” said Shivam Rao, Co-founder and Chief Operating Officer of Trinity Gaming India. Fans will soon be able to explore newer opportunities to experience and monetize Web3 platforms as a direct result of the growing interest in play-to-earn games.
According to Towqeer Gilkar, the Chief Executive Officer of EmChain, “India has the potential to become a global leader in the web3 space given the massive market opportunity with the highest number of active wallet holders in the world.” EmChain intends to capitalize on this by delivering high-quality content and distributing it through Trinity’s extensive network of content creators and influencers.
The average Indian gamer is handicapped due to a lack of familiarity with emerging technologies such as blockchain, cryptocurrencies, and NFTs. By merely modeling monetary success and enjoyment of new gaming content, Trinity’s influencers will play a key role in raising future adoption levels of web3-based gaming content by the overall Indian gaming community. Trinity’s influencers will play a key role in raising future adoption levels of web3-based gaming content.
Through the dissemination of educational materials, Trinity intends to facilitate the widespread adoption of web3-based gaming content. To this end, the company plans to launch a daily podcast titled “Emchain Podcast,” which will discuss web3, blockchain, and P2E games and will be made available on streaming platforms such as Spotify and YouTube.
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