July 7, 2014: Triumph Motorcycles and Castrol India today announced that both the companies are joining hands to jointly undertake market and promotional activities for Triumph motorcycles in India. The companies in a joint statement said that apart from Castrol India being the lubricant supplier for Triumph Motorcycles “Castrol and Triumph will jointly undertake marketing and promotional activities for Triumph motorcycles in India, with Castrol also providing technology support to Triumph through co-engineering of lubricants for future motorcycle models.” As per the new arrangement Castrol would be supplying fully synthetic and high performance, Castrol Power1 Racing Engine oil for Triumph Motorcycles.
Triumph Motorcycles India Managing Director Vimal Sumbly was quoted as saying about the partnership, “We are extremely pleased to have tied up with Castrol, one of the leading brands for motorcycle lubricants.” He further added that “Triumph Motorcycles is committed to providing a complete riding experience and this tie up will further enhance the commitment that Triumph has brought to India.” Castrol India Managing Director Ravi Kirpalani was quoted as saying, “We are delighted to lend our technical and marketing support to Triumph as they bring their exciting range of motorcycles to India.” He further said: “We will work closely with Triumph to develop and supply the latest technology products as they expand their footprint in the country.”
In its pursuit to attempt to break the motorcycle land speed record with the Hot Rod Conspiracy/Carpenter Racing Castrol Rocket which is a unique 1000 HP motorcycle built like a fighter jet, the two companies have tied up globally.
