Tropicana®, PepsiCo’s top juice brand, is gearing up for summer with a new campaign that highlights the goodness of its delectable and refreshing juices. The brand has released a new TV commercial that builds on the brand’s ‘Goodness Jo Dikhti Hai’ tagline and emphasises the brand’s new aseptic see-through PET packaging.
The short film also tries to engage with young people in their environment, demonstrating how bad events may be turned around by tapping into one’s inherent kindness.
The protagonist and his companion are standing on the side of the road when a speeding car passes by and scares them. One of the guys retaliates angrily. The fast car eventually comes to a halt, and a muscular man exits the vehicle.
When the friend notices a tall, strong man approaching him while the protagonist remains calm, the fury swiftly turns to terror.
When his companion asks if he can see Tropicana’s ‘Andar ki Goodness’ through the see-through bottle, the protagonist riddles him with humorous martial arts stances, eventually putting the Tropicana bottle to his mouth and soothing him down.
With Tropicana in his system, the muscular man apologises and makes amends, hugging his pal and apologising for speeding. Tropicana is shown as ‘Goodness Jo Dikhti Hai’ at the end of the film.
Tropicana is one of the leading players in the Indian juice drinks market, according to Anuj Goyal, Associate Director, Tropicana and Slice, PepsiCo India, and they are all prepared to unlock more growth not only for the brand but also for the category this summer.
They’re really happy to debut Tropicana’s new brand campaign, which highlights “inner goodness.” They are convinced that the new positioning will help Tropicana deepen its connection with consumers and continue to build brand loyalty with this campaign.
Tropicana’s PET bottle is cost-effective, beautiful, and a reminder of the company’s commitment to leading the way in packaging innovation. All flavours are available in 200ml, 500ml, and 1-litre bottles in modern and traditional retail stores, as well as leading e-commerce platforms.
A 360-degree campaign will be used to promote the new TVC across TV, digital, outdoor, and social media.
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