TrueBalance launches the second phase of its campaign with Rajkummar Rao, following the success of the first phase with Priyamani and Divya Dutta.
New Delhi, March 20, 2025: TrueBalance, a leading digital lending platform dedicated to fostering financial inclusion, has unveiled the second phase of its successful ‘Aapki Har Zaroorat Ka Saathi’ campaign, now featuring acclaimed actor Rajkummar Rao. The campaign, which first launched with Priyamani and Divya Dutta, takes a relatable storytelling approach to showcase how TrueBalance serves as a trusted financial companion, offering seamless solutions for unexpected expenses.
The first phase of the campaign featured Priyamani and Divya Dutta, portraying real-life financial challenges faced by individuals. One ad highlights Priyamani helping Divya arrange funds for her daughter’s sports kit, demonstrating the ease of obtaining a quick, hassle-free loan through TrueBalance. Another spot showcases Priyamani assisting her brother Rahul in securing funds for their grandfather’s knee surgery, eliminating the stress of paperwork and bank visits.
Building on this success, the second phase introduces Rajkummar Rao, bringing his trademark relatability and charm to further emphasize TrueBalance’s commitment to financial empowerment. His narrative focuses on helping a friend overcome an urgent financial challenge, reinforcing TrueBalance as a quick, secure, and accessible lending solution.
Commenting on the campaign, Ashish Aggarwal, CMO at Balancehero India, said:
“We’re thrilled to expand this campaign with Rajkummar Rao, Priyamani, and Divya Dutta to reflect the essence of TrueBalance as a dependable financial partner. Whether it’s supporting family needs, managing emergencies, or achieving personal aspirations, we are committed to providing seamless and accessible credit solutions that empower financially evolving segments.”
Despite advancements in financial inclusion, many Tier 2, Tier 3, and rural regions in India remain underserved. TrueBalance bridges this gap by offering millennials, salaried professionals, and self-employed individuals instant access to personal finance solutions through its easy-to-use digital lending app.
As one of the few digital lenders in India backed by its own NBFC, True Credit, TrueBalance continues to expand its product offerings through a marketplace model, integrating diverse financial services to meet the growing needs of its customer base.
The ‘Aapki Har Zaroorat Ka Saathi’ campaign reinforces Balancehero India’s commitment to financial empowerment, simplicity, and inclusivity, helping the next billion navigate their financial journey with confidence.
