TrueBrowns, a brand that represents the essence of modern femininity, has launched its latest Spring Summer 2023 Collection called Saadgi, which is co-created and modelled by the popular actor Chitrangda Singh. The collection features lightweight, luxurious pieces crafted with precision and presented in simple and easy-going styles, reflecting the beauty in simplicity.
The Saadgi collection includes supremely versatile pieces that prioritize comfort while featuring traditional prints and dyes such as Indigo, Dabu, and Bagru. The designs combine these traditional elements with chic and modern silhouettes, making them perfect for easy everyday wear, vacations, office wear, and light festivities.
Chitrangda Singh, who co-created and modelled the collection, is delighted to be associated with trueBrowns. She states, “trueBrowns is a brand that speaks volumes about today’s traditional yet modern woman. Co-creating the designs of Saadgi was a beautiful experience as the silhouettes are easy-going along with the prints and colours of the fabric, perfect for summer wardrobe needs. I am glad to be associated with such a brand that resonates with my thoughts of being modern yet rooted in our culture!”
The Saadgi collection is crafted using premium quality fabric, which is 100% cotton, and features a wide range of prints and colours, ranging from white, dark, and bright, sorbet to light pastel shades. Each piece is designed to offer everyday glamour and leave the wearer looking effortlessly classy and chic. The collection includes co-ords, dresses, kurta-pant sets, jacket-blouse-pant sets, and kurta-pant dupatta sets, offering an alluring amalgamation and finesse to inspire creativity, self-love, and echo the brand ethos of true You.
Ms Udita Bansal, the founder of trueBrowns, is thrilled to have co-created the collection with Chitrangda, and states, “The response we got from our first-ever celebrity association with Chitrangda has been overwhelming. Fortunately, our vision, design aesthetics, and views have been in sync, and that is reflected in the collection itself.”
TrueBrowns has always celebrated modern femininity with easy-to-style outfits, ranging across a varied size bracket of 2XS to 6XL. The brand’s core positioning emphasizes the importance of self-love and encourages women to fall in love with themselves while wearing outfits that are a true representation of every Indian woman.
In conclusion, the Saadgi collection by trueBrowns is a reflection of the beauty in simplicity, featuring supremely versatile pieces that prioritize comfort and ease while offering everyday glamour. The collection is co-created and modelled by Chitrangda Singh, who shares the brand’s ethos of modern yet rooted femininity and offers an alluring amalgamation and finesse to inspire creativity, and self-love, and echo the brand ethos of true You.
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