Srishti Media, a leading full-stack media agency, has recently launched an innovative integrated campaign for Truecaller, specifically designed to engage iPhone users across India. This campaign is a testament to the agency’s commitment to creating meaningful connections between brands and their audiences, with a focus on humanizing technology.
The campaign spans eight of India’s most influential cities, aiming to position Truecaller as an indispensable communication app for iPhone users. By enhancing their experience with safer and smarter call management, Truecaller seeks to redefine how users interact with their devices. The campaign strategically integrates high-impact print advertisements in leading national publications, outdoor branding at iconic city landmarks, and digital visibility across OTT platforms like Hotstar, Zee5, and MX Player. It also includes display integrations on e-commerce platforms such as Amazon and OLX, ensuring a seamless presence across both physical and digital touchpoints.
Mandeep Malhotra, the Founder and CEO of Srishti Media, shared his vision behind the campaign: “This initiative reflects Truecaller’s deep commitment to the iPhone user base in India. Our goal was to ensure that the message resonates with users at every step of their daily journey—whether it’s through their morning newspaper, their favorite OTT platform, or even their mobile handsets. By focusing on human-centric storytelling, we’ve aimed to make technology feel more personal and accessible.”
The campaign’s outdoor strategy extends to bustling marketplaces, popular hangout spots, office spaces, and shopping malls, complemented by premium in-flight visibility. This comprehensive approach ensures that the brand reaches its audience wherever they are, making Truecaller a part of their everyday lives.
Srishti Media’s efforts highlight the importance of blending technology with human experiences. By prioritizing user engagement and understanding their needs, the campaign not only promotes Truecaller but also fosters a sense of trust and reliability among its users.
This campaign is a shining example of how brands can leverage innovative strategies to connect with their audiences on a deeper level. With Srishti Media at the helm, Truecaller is set to become an essential part of the iPhone user experience in India.
