November 18th, 2024 : This International Men’s Day, METRO Shoes launched its latest digital campaign which normalizes men’s contribution to small everyday moments and successfully communicates the man’s willingness to do more, do better.
While the Father’s Day ad (METRO-Father’s Day Film) was a heartfelt thank-you from wife to her husband for his support and involvement during pregnancy, the new film takes one step forward- more than celebrating the man’s contribution, it urges audiences to normalize it and trust men to do better. The campaign seamlessly depicts the conduct and efforts of the Modern Man across various facets of life and how appreciation has led him to believe that he can & should do more. The film plays up on super relatable instances of the man getting lauded by his parents on visiting home for Diwali and a female colleague appreciating his smallest effort of dropping her home. The refreshing part of his introspective journey is that he acknowledges that he loves the appreciation for these small gestures of being present or checking-in without downplaying and looks forward to being trusted with bigger consequential roles and responsibilities.
This new film maintains continuity with the previously released Father’s Day digital video by featuring the same cast at the same location. METRO Shoes has consistently shared endearing stories of Modern Indians which resonates well with the audience and this film is no different.
