National, October 2024: TTK Prestige, a leading brand in kitchen appliances and home solutions, launches its #Let’sGetCooking campaign on October 4th, celebrating the beauty of imperfections encouraging everyone to embrace the process and creativity in the kitchen with their new-age, multifunctional appliances.
The campaign primarily emphasizes innovation and aims to connect with a younger generation of consumers by evolving its dynamic cookware range to promote inclusivity and modernity. This aligns with Prestige’s values of creativity and exploration in the kitchen, encouraging cooking across various peer groups. It recognizes that cooking often begins as a trial-and-error process where mistakes are embraced, and the journey is as important as the final dish. Prestige positions itself not as a tool for perfection, but as a supportive companion in the joyful and messy process of learning and experimenting in the kitchen.
The campaign features authentic cooking moments that reflect the reality of the kitchen, where things don’t always go as planned. The film underscores that, regardless of how chaotic the cooking process may be, the food created is always delicious because it comes from the heart. By blending upbeat music, relatable scenarios, and genuine visuals, the film conveys that cooking is accessible, enjoyable, and rewarding—even when things don’t turn out perfectly.
#Let’sGetCooking will be promoted across multiple digital platforms, including Instagram and Facebook for user-generated content and recipe reels, YouTube for the full-length campaign film, and YouTube Shorts and Instagram Reels for short, spontaneous cooking videos. The campaign also includes collaborations with popular food and lifestyle influencers to further engage the audience.
Mr. Ankur Agarwal, General Manager & Head of Marketing, TTK Prestige said, “We are excited to announce our new campaign #Let’sGetCooking centred around the theme ‘Celebrating Imperfections in Cooking’. This initiative embraces the joy of culinary creativity and connection. Our campaign invites consumers to enjoy every kitchen moment with Prestige, celebrating the unique flair that each individual brings to cooking. It reinforces that TTK Prestige products are not just dependable, but also perfectly aligned with today’s expressive cooking culture, helping everyone refine their life skills along the way”
“As India’s best known Kitchen Appliances brand, TTK Prestige has a legacy of over 75 years. So at some level, we wanted to talk to the next generation, not just about product superiority, but the very act of cooking itself in today’s society. We realized one of the things that put people off from cooking is the early failures so we wanted to something that celebrated their endeavour and encouraged them to keep going despite the early setbacks.” says Mr. Vishnu Srivatsav, National Creative Director, 22 Feet Tribal.
Mr. Sooraj Pillai, Director said, “The real excitement of the idea came from its audience. While cooking has been explored before, capturing the energy and creativity of a younger generation in the kitchen felt like a fresh and compelling opportunity.”
Watch the “#Let’sGetCooking” below:
Facebook Link – https://fb.watch/uZSrbV9IAb/
Instagram Link –https://www.instagram.com/reel/DApg0mwPUQT/?utm_source=ig_web_copy_link
