TV marketers have a fantastic opportunity to dominate category SOV during the accelerated purchasing time because high-intensity cricket programming on TV coincides with the holiday season.
Cricket on TV has been a top platform for businesses from a variety of industries to raise awareness among millions of devoted viewers. The cricket schedule during the quickly approaching holiday season is a goldmine for TV marketers with the men in blue competing in high-profile series and tournaments, thanks to the restoration of good sentiment in the Indian market. Every time the Men in Blue are on the field, the fervour of the supporters is unmatched, and this holiday season, with the forthcoming calendar, all eyes will be on the TV screens.
The Asia Cup 2022, which begins on August 27, features the greatest cricket match-up in history between India and Pakistan, who may play each other three times. The T20 bilateral series between the world’s top-ranked team, India, and the T20 world champions, Australia, will start on September 20.
After this, India will play South Africa in three ODIs and three T20s beginning on September 28 before the eagerly anticipated T20 World Cup, which starts on October 16, begins. India’s T20 World Cup team will likely be present throughout the series against South Africa as part of final preparations for the major tournament.
As of now, brands like Dream11, Samsung, Kamla Pasand, LIC, Thums Up, Orient Electric, and Axis Bank have been named as sponsors of the Asia Cup 2022 by broadcaster Star Sports. Several more are reportedly anticipated to be named in the upcoming week.
This cricket season gives a fantastic opportunity for advertisers to have a significant effect during a period of accelerated buying, given the wide reach that brands have successfully exploited in prior editions of upcoming series and tournaments. BARC estimates that approximately 400 million people in India will watch the 2021 ICC T20 World Cup, demonstrating how television may be a pivotal moment for companies during the holiday season. Additionally, compared to other media content in its genre, television cricket has a significantly higher exposure to advertising. The T20 World Cup in India was broadcast live by Tvision, who conducted research on ad attention. the medium produced about 55% higher ad attention than all other content genres on television, demonstrating an unmatched passion for this sport.
From this month, TV Cricket viewers can expect sensual hospitality as they watch Men in Blue leave their mark on the pitch. It’s no surprise that brands join the action by offering the widest reach, highest usage advertising attention, and significant benefits. . Ticket event will be held again this year!
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