Zee Entertainment Enterprises Limited launched the #TVIsFamily campaign. On World Television Day the second edition of its successful #TVIsFamily campaign is launched.
The second edition of the campaign comes with an eccentric twist. The new campaign incorporates all the associates of the television set like Laptop, Cinema, Radio, Mobile Phone, etc.
#TVIsFamily addresses the enormous influence of gadgets on content consumption. TV’s position is still intact as 765 M people, every week spend an unparalleled 903 B mins watching TV.
#TVIsFamily personifies television to create focus on the omnipresent role it plays for everyone. TV is family, it is present in all moments and is giving happiness and much more to all.
The campaign aims to recognize the role of television as a family member. The campaign features family portraits with TV as part of the family. ZEE has built the biggest digital wall on its social media properties sharing pictures of families recognizing television as a family member.
ZEE’s digital wall features viewers along with the star cast from ZEE’s blockbuster shows.
Star casts from ZEE TV’s popular shows like Kumkum Bhagya, Zee Telugu’s Rowdy Gari Pellam, Zee Bangla’s Hruta and ZEE Keralam’s Neeyum Njanum are persuading fans and audience to participate in the celebration of the small screen.
ZEE started #TVIsFamily on 19th November. The campaign portrayed the introduction of fellow rival screens like television, cinema, radio, mobile, laptop, etc. in the comic strip format. Each gadget was given a unique identity.
The gadgets are seen sharing their competitiveness and envy about television’s recognition, despite playing their own roles in bringing entertainment to people.
The campaign aims to highlight that television is a window into an alternate universe, an escape for viewers to a world where imagination goes beyond leaps and bounds.
With the COVID-19 pandemic resulting in a nationwide lockdown and people being confined to their homes, the emotional connection of viewers with television has witnessed a significant surge.
During such turbulent and unsure times, with OTT players disrupting the show biz, television remained the foremost preferred source of content consumption for Indians.
The campaign is actually a tribute to television’s spirit of entertaining families, standing tall as a network to assist its relations to navigate through these tough times.
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