Pitchfork Partners, who won the mandate after a competitive pitch process, will manage the strategic corporate communications for India~
Mumbai, 20th December 2023 – TVS Electronics Limited (TVS-E), India’s leading home grown, electronic products and warranty solutions company with a legacy of over 37 years, has appointed Pitchfork Partners Strategic Consulting as its new communication partner in India. Through this appointment, Pitchfork Partners will drive marketing communications for TVS-E, building and elevating awareness about the brand.
The mandate that was awarded after a competitive pitch process, includes strategic communication for the brand with an aim to enhance TVS-E’s leadership position in the Indian market.
TVS Electronics is one of India’s most respected and leading integrated end-to-end electronics solutions provider. Starting out as a pure-play products company, TVS-E has become a leading single-point solution provider, offering a range of technological solutions across various sectors and services covering the entire product life cycle Including Design, Manufacturing, Sales & Service Network, Warranty & Repair Solutions and End-of-life services.
Commenting on the appointment, Mr. Jaideep Shergill, Co-Founder, Pitchfork Partners, said, “TVS Electronics has been pioneering innovative and cutting-edge solutions for decades now through an array of products and services. We are proud to work with this iconic brand and I am confident that our expertise in managing strategic communication for Indian as well as global businesses in the technology sector will play a role in helping them achieve their communication goals.”
Speaking on the appointment, Mr. Rangesh AB, Dy. GM, Marketing & Communications at TVS Electronics Limited mentioned, “We are thrilled to have Pitchfork Partners as our marketing communications partner. Their passion for brand building coupled with their comprehensive and innovative approach led us to appointing the team to drive marketing and brand communications for TVS-E. We look forward to leveraging their expertise as our trusted partners as we navigate the dynamic business landscape.”
TVS-E offers world-class products that are indigenously designed and manufactured in India, catering to the demands of the Indian market, while expanding their reach in growing markets globally. Its client portfolio spans Fortune 500 companies, leading brands, and dynamic start-ups.
