A series of rides have been planned across Indian cities
Mumbai/New Delhi, 10th October, 2023: TVS Eurogrip Tyres, the fastest growing tyre manufacturer in India, has partnered with India’s largest lifestyle motorcycling platform xBhp for the first time for their flagship community riding property Brunch & Biking across Indian cities.
TVS Eurogrip’s desire to stay engaged with biking enthusiasts and celebrating the joy of community riding resonates well with xBhp’s beliefs.
The first ride happened in New Delhi on October 8th and over 100 biking enthusiasts from diverse professions and age groups suited up in full safety gear participated in the morning ride from xBhp Dhaba, at Qutub Institutional Area, Delhi that culminated at Riderz Planet, Ghitorni.
The ride was abuzz with camaraderie and brotherhood among the motorcycling enthusiasts who enjoyed the capital’s scenic morning beauty.
Speaking about the event, P Madhavan, EVP, Sales and Marketing, TVS Srichakra Ltd said, “This is yet another step in our efforts to nurture community riding in India. After many successful editions of Brunch & Biking, we are happy to be partnering with xBhp to scale this property up. The riders from New Delhi participated enthusiastically and we are looking forward to the other such rides planned in the near future.”
Commenting on the rides, Sundeep Gajjar, CEO for xBhp said, “It is our pleasure to associate with TVS Eurogrip Tyres for Brunch and Biking. It’s our home city and the riders here showed up in good numbers for this inaugural edition. We witnessed a day packed with fun activities. The zeal and energy are sure to reverberate in the upcoming rides as well.”
Riders of all kinds of two wheelers were part of the ride. It was mandatory for the participants to carry helmet, driving license and vehicle documents.
