TVS Raider these days collaborated with Josh Talks to inspire Gen Z to elevate their voice in opposition to ‘Violence Against Women’.
This collaboration is part of the brand’s ongoing marketing campaign ‘Fight For What’s Right’ to induce and quit violence in opposition to ladies. The brand new marketing campaign has been conceptualized and completed through Kinnect.
TVS Raider and Josh Talks have released an internet as well as offline activation marketing campaign thru workshops in schools throughout the country. The workshop’s goal is to speak with Gen Z, making them aware of this trouble and equipping them with toolkits to elevate their voice in opposition to it.
These workshops will impart understanding on felony and social recourse that our younger boys and ladies can take to combat in opposition to it. These workshops could be performed over the subsequent months in chosen schools which include Amity University, Vishwakarma University, JD Birla Institute, JD Birla Institute, etc., throughout India.
All attendees could be given a certificate of participation from Josh Talks and TVS Raider to inspire participation. They can also be signing a pledge to aid and propagate the motive through traveling this site.
Elston Rebello, Vice President, Kinnect Bengaluru, added, “They want to train and enlighten the adolescents on violence in opposition to ladies in any shape is now greater than ever. TVS Raider with Josh Talks has designed a totally powerful module to train the proper target market with the proper content material approximately bringing in alternatives toward ladies’ equality.
“Josh Talks has been running continuously toward selling ladies’ protection and health, and we’re excited to companion with TVS Raider & Kinnect Online to organize those digital workshops. We stand with the TVS Raider philosophy to train the adolescence to combat for what’s proper & remove times of violence in opposition to ladies. We are searching ahead to enticing with the scholars and wish to peer good-sized strides made on this direction,” stated Varun Khera – Head of Servicing, Josh Talks.
Josh Talks is an Indian media platform primarily based totally in Gurugram, Haryana which hosts content material cloth in 9 languages.
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