Audience Insights is a new analytics tool which helps to understand audience on twitter. This would go a long way in improving twitter as an engagement and marketing tool too. Twitter hopes that this feature would help them to compete more effectively with the likes of Facebook for advertisement piece. Insights about your followers can be derived using audience insight. Twitter Audience Insights helps the business and marketers to collect a wide range of information regarding their account followers. This inturn helps them to create potential targets for their future campaigns especially in the field of Marketing. It also helps the users to refine their tweet content so as to match their followers taste and lifestyle. This will ensure relevant audience engagement.
Audience insight is now available to all twitter advertisers and analytics users; however it is not available to users across the world. Audience Insight also helps to choose the creative medium such as video clip so that engagement can be more suited to what channel and content audience prefers. It has got the ability to make comparisons between the audiences.
In this competitive and increasingly connected world, marketing and leadership have got a much greater interest to engage with their direct followers. Social influencer circles are larger, so any sentiment of one follower can create a spiraling effect. So it is important for any enterprise to make sure that they deliver relevant message to their follower and hence right audience profiling is important. Twitter audience insight could be of huge value here. There are different ways to use the audience insight. Based on various information regarding a particular product, one can identify the best suited segments to make incorporate with Twitter Ads. Some of the examples that we can quote for audience insight offerings are lifestyles, demographics, purchasing behavior, TV viewing behavior, mobile footprint.
Try out twitter audience insights to understand and appreciate it more!
