Advertising is one of the most popular marketing strategies adopted for product promotion. Making target customers aware of the product/service is the main purpose of advertising. Common types of advertising are as follows:
Print Advertising: Advertising through print media like newspapers or magazines.
Broadcast Advertising: Most popular type of advertising through media like television, radio, or Internet.
Outdoor Advertising: Using billboards, kiosks, and events and tradeshows to create product awareness among customers can be considered as outdoor advertising
Covert Advertising: A unique way of advertising in which the product or the message is subtly included in a movie or any TV program.
Public Service Advertising: Advertising for the public causes like AIDS, illiteracy, and poverty and can easily convey the message.
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