Fitze’s innovative approach to corporate wellness programs demonstrates the app’s success, with over 350 corporates, including well-known companies such as P&G, Canon, Mashreq, Emirates, Marriott International, Zee and Xerox.
India, 30th September 2024 – Fitze, the leading fitness rewards app in UAE, proudly announces its expansion into the Indian market through an exclusive partnership with Iffort, a leading technology and digital marketing partner for global brands. This move marks a significant step in Fitze’s global growth strategy, bringing its innovative wellness solution to a new audience and opening doors for substantial investment opportunities and business growth.
Launched in 2020, Fitze UAE secured Pre-Series A funding of $750K in 2021 and has since become self-sustaining and profitable. Its transformative approach to corporate wellness programs underscores the app’s success, engaging over 350 corporates in the UAE, including prominent names like P&G, Canon, Mashreq, Emirates, Marriott International, and Xerox.
Fitze has also partnered with more than 150 brands and reward partners, such as Noon, Joyalukkas, Cleartrip, Lulu, and Garmin, enhancing its value proposition. A key highlight includes being one of the app partners for the Dubai Fitness Challenge (the month-long initiative by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister and Minister of Defence of the UAE) in 2022 and 2023. Currently, the app is experiencing a 15% monthly growth rate, with corporate participation rising by 5-7% month on month.
“As Fitze’s technology partner for over five years, we’re thrilled to deepen our collaboration and launch Fitze’s innovative fitness rewards program in India,” said Sunny Jindal, Co-founder of Iffort India & UAE. This partnership highlights our commitment to enhancing well-being and engagement and addresses the growing demand for health-focused solutions in the Indian market.
“The partnership comes at a pivotal time, as the global health and fitness market continues its rapid growth. This presents a tremendous opportunity for us to bring a transformative wellness experience to India and firmly position Fitze as a leader in this sector,” said Subrahmanian Seshadri, CEO of Fitze India.
Ben and Neha Samuel, Founders of Fitze, added, “As Indian entrepreneurs, bringing Fitze to India is our proud homecoming. In a country that’s embracing wellness and healthy living more than ever, we see Fitze as a way to encourage and reward that commitment. By turning daily steps into valuable rewards, we aim to inspire people across India to stay active and prioritize their health in a fun and engaging way.”
