Bangalore, September 14, 2022: udChalo, a leading consumer-tech start-up company that exclusively serves India’s defence forces and their dependents expands its consumer base by embracing all dependents, eliminating the age bar. This announcement comes on its occasion of its 10th foundation anniversary. From here on, dependants above 25 years, can avail udChalo benefits, special discounts and can save a significant amount while visiting family and planning for future vacations. The initiative is a natural extension of the vision, aimed at serving the entire defence fraternity and bringing them under one umbrella to offer exceptional benefits to the exclusive user group with a common lineage and identity.
To date, udChalo’s exclusive portal only serviced the active and retired defenced fraternity along with their direct dependents. Now, Sons and daughters of defence personnel above the age of 25 are part of “udChalo Fauji Family”. This will increase the start-ups consumer base to 3.8 million from the current consumer base of over 2.8 million.
A known name in the defence fraternity, udChalo is a category creator in the Indian aviation industry, pioneering the concept of ‘Defence Fares’ introducing virgin consumers to the sector. Over time, udChalo expanded its services across Travel, Housing, Financial Services, Consumer Electronics, and Utility bill payment facility offering convenience and ease through its services that make their life easier for the fraternity. With one of the highest NPS of 70%, and excellent CSAT of 90%, udChalo customer support is the best in industry and the go to service provider for 2.8 million consumer base of the defence fraternity and their dependants.
Ravi Kumar, founder and CEO, udChalo said, “Defence community is a closely knit family and the relations are for life! The whole community stands behind every child to accomplish individual dreams and goals regardless if they lead to defence or not. One common passion across the community is ‘creating a robust nation’ that is instilled in every individual who connects with the community. We have often received requests and queries from defence personnel to include their sons and daughters in the offering. Earlier, udChalo only offered ‘defence fares’ basis the airline’s agreement and was forced to stick to the stipulated definition prescribed by the government. udChalo, today offers a vast bouquet of services and now extends them to the complete family. Being a Fauji kid myself, I can very well connect with the sentiments and bonhomie”.
Post its inception in 2012, udChalo has expanded its offerings to Travel, Finance, Housing, Consumer Electronics, and Utility bills payment facility for its consumer’s base. Over the span of 10 years the startup has built its own robust network with more than 70 outreach centres across the country for our soldiers to access discounted products and services.
