GoAir, the aviation foray of the Wadia Group and a leading Mumbai-based airline brand rebranded itself as “Go First.” The airline is currently in the process of transitioning all its operations under the Go First brand. Go First’s revamp as India’s “ultra-low-cost” airline ensures a Go Flight way of flying wherein customers come first. The announcement comes ahead of the airline’s plan to go for an initial public offering (IPO) to fund its expansion plans.
In a changing India, where the shape of aviation is also simultaneously changing Go First will serve as a low-cost airline to make sure that high airfares don’t meddle with any of your travel plans. The ultra-low-cost airline model will also serve as a competitive advantage for the airline over its peers. Go First’s rebranded identity comes with contemporary graphics and a bolder, brighter blue.
Launched in 2005 as GoAir, the airline currently holds over 9.5% market share in India. Go First has the youngest average fleet among Indian Low Cost-Carriers comprising of 58 aircraft, with over 330+ daily flights that fly to 28 domestic and 10 international destinations. The fleet mainly comprises of the recently inducted A320 Neo aircraft and Airbus A320neos with high-density seating.
India is a changing and fast-developing airline market. Not only are Indian consumers hugely value-conscious, but also quite demanding when it comes to their flying experience. With Go First’s “ultra-low-cost airline model” the airline is designed to deliver a combination of attractive airfares, well-sanitised flight, a squeaky clean luxurious flying experience and on-time performance; being at the core of Go First’s brand and service. “At Go First, our consumers come first,” said, Ben Baldanza, Vice Chairman- Go First, while expressing his excitement on the revamp of GoAir to Go First.
Commenting on the brand restage, Kaushik Khona, CEO, Go First, said, “This rebranding reflects our confidence in the brighter tomorrow. The Go First team will strive to deliver the brand and make ‘You Come First’ a reality.” Go First has depicted extreme resilience during the extremely tough past 15 months. During these unprecedented times, Go First doesn’t stray back from its vision but continues to see opportunities ahead.
Follow and connect with us on Facebook, LinkedIn & Twitter
