Valentine’s Day is around the corner, and couples are looking for a stylish way to express their love and fondness for each other, and it’s frequently shown through gifts. At times it’s generally the males enduing voluptuous lingerie to ladies. still, this time Underjeans wanted to change this and encourage ladies to give their manly mates innerwear to make them feel special and sexy.
Underjeans by Spykar launched #LoveThatBonds a cocky and delightful digital-first videotape crusade when Valentine’s Day. It’s a fun, cocky, and light-hearted take on how women can also make their mates feel asked on Valentine’s Day. The crusade showcases a part reversal of a different kind.
The videotape starts with a woman who’s floundering to reach the top shelves of the kitchen press where she asks her mate to help her in drawing and lifting heavy bags to be placed on advanced shelves. After a point, he sees her fluently lifting the same bag she asked him to help with. He’s confused as to why she asked him to help her if she could fluently do it herself. She reminds him of how she blessed him with Underjeans by Spykar’s clicked collection on Valentine’s Day and every time he’d stretch to help with the chores, she’d enjoy the view!
The clicked undergarments by Underjeans, are made from Modal which is a soft permeable fabric that’s swish yet easy on the skin. The hemline and the band are clicked not sutured therefore doesn’t dig into the skin, thereby making it feel like an alternate skin to the wear and tear.
Explaining the allowed behind the conception, Sanjay Vakharia, CEO, of Spykar said, “It’s a cute, intimate moment between a couple which is a small step to keep the spark alive. The gesture from the woman is shown to hopefully help break some pre-conceived sundries about expressing desire. Women can show their appreciation towards their mates through sexy gifts too! Bonded collection by Underjeans being a combination of style and comfort makes it a perfect fit for this crusade. ”
Overall, the “Loves That Bonds” hype crusade is a restorative creative, pleasurable, sportful exercise to celebrate the D-Day of love.
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