What’s a quick meal that we all turn to that’s yummy, quick, and fills our tummy? Recognizable for their two-minute noodles, Maggi has been a one stop shop for those looking for a fast and easy meal. The brand was founded in 1884 in Switzerland by Julius Maggi after which it was merged with Nestle in 1947. Maggi has also been a relief to mothers everywhere as most kids love having the noodles. Maggi, which has always been a brand supporting women’s empowerment, has launched a new marketing campaign in India to further show their support for the same.
The campaign named “MAGGI Desh Ke liye 2 Minute – Ek Chhoti Si Koshish”, is a yearlong program emphasizing addressing the needs of the communities around us. Maggi seeks to encourage homemakers to see cooking not only as a source of nourishment for the family but also as a source of income. In collaboration with The Food Network, Maggi aims to empower women from across the country to become effective food entrepreneurs with encouragement, expertise, and training. The program will be done in four phases in two categories i.e., home cooks that want to start their own delivery service and those who want to start their own cooking channel. Nikhil Chand, Director – Foods & Confectionery for Nestlé India said that the unprecedented turn of events witnessed this year may have impacted economies and businesses gravely Nestlé firmly believes that irrespective of the situation, the spirit of the people of India is hard to dampen, especially those with entrepreneurial dreams.
During phase one they plan to invite 10,000 entries and each participant would get access to exclusive ‘step-by-step guides’ on how to launch a successful food business. In phase two 250 participants who would undergo a month-long online mentorship and training program with industry stalwarts like Chef Ajay Chopra, Kabita Singh of the Kabita’s Kitchen fame, along with many others are shortlisted. Phase three would see 20 selected participants will get the opportunity to present their business ideas to an extended panel of judges from the food and media industry. At the final phase, 10 winners will be announced and Nestle and the Food Network will help in launching their business. The winners will get capital funding, a home kitchen studio, brand development support, and recipe development partnership contracts with MAGGI.
