Undifferentiated marketing, otherwise known as mass marketing, does not target any particular market section. Instead, the firm adopts any one marketing strategy to persuade people to buy their product/service. Here the whole market is considered as the target segment and this strategy is considered as cost effective when compared to other marketing strategies. Coca Cola had initially adopted this strategy, but later they changed their strategy to differentiated marketing. This approach is suitable when there is only one product to produce, distribute and market.
Read on the advantages and disadvantages of undifferentiated marketing
