Unicommerce powers Meena Bazaar’s Omnichannel Expansion

Delhi-based women’s ethnic wear retailer Meena Bazaar has partnered with Unicommerce, one of India’s leading e-commerce enablement SaaS platforms to enhance its e-commerce operations and expand its omnichannel presence to seamlessly process orders across its online and offline channels.

Meena Bazaar has implemented Unicommerce’s multi-channel order management and omnichannel retail management systems to provide an enhanced shopping experience to its customers, enable quicker deliveries, and also optimise its operational costs.

Unicommerce’s technology will enable features like store pick-up, allow placing online orders with offline returns and vice versa, routing of orders for fulfilment at the nearest store, and store-to-store transfers. By efficiently managing its inventory across different demand channels to maximise its sales from a common pool of inventory, Unicommerce’s technology will enable Meena Bazaar to process orders from across different channels, viewing the entire inventory through a single dashboard.

To reach its customers through their preferred channels, Meena Bazaar’s selection of sarees, lehengas, and kurtas ranging from everyday designs to wedding ensembles are listed across channels including its brand website as well as multiple marketplaces. The brand has integrated all these online channels, its offline stores and warehouses across the country on Unicommerce.

Talking about its partnership, Mr. Anu Manglani, CEO at Meena Bazaar said, “Technology plays a pivotal role in business today. As we continue to grow our portfolio and expand our reach in India and internationally, we are focused on our e-commerce operations. Unicommerce is a trusted name in the e-commerce SaaS domain and we look forward to a long-term relationship with them.”

“Well-versed with the challenges of the ethnic wear apparels sector, we are thrilled to be providing our expertise to the renowned legacy brand Meena Bazaar.” said Kapil Makhija, MD & CEO of Unicommerce.

“We are committed towards building technological capabilities for India’s leading brands”, he added.

With a growing Annual Recurring Revenue (ARR) as of the quarter ending September 2023, Unicommerce has achieved a 750 million+ Annual Transaction run-rate, serving over 3500 customers, managing 8000+ warehouses, and processing orders from 1900+ stores through its platform.