Unilever Professional India (UPro) will expand its portfolio under the brands CIF, Domex, Surf, and Comfort to include products such as glass cleaners, air fresheners, degreasers, kitchen hygiene products such as dishwasher chemicals, food-safe surface disinfectants, kitchen disinfectants, detergents and fabric conditioners for commercial use.
Digital distribution is the delivery (download) of any digital content, including audio, e-books, games, PDF files, images, software, and video. Digital distribution is handled through a digital distribution platform that is designed to stream digital content or allow full content downloads.
The products are designed to address the daily needs of cleaning professionals at an affordable price providing maximum performance. They are manufactured in India and are suitable for Indian operating conditions. U will also launch a digital distribution channel through its website https://unilever-professional.com/ to reach small operators in India.
UPA’s priority would be to break into food service, hospitality, laundry, office, and school. The business will also address accessibility issues through how instructions are communicated on product packaging. Poor working conditions, lower pay, and social perception make the job of a cleaner less attractive and even more difficult for women. However, the need for professional cleaning requires an understanding of processes and the correct application knowledge of cleaning chemicals. GoPro plans to solve this problem by simplifying but streamlining the portfolio and making the instructions available digitally.
Using a wide range of home care products and leveraging Unilever’s expertise, the company provides small and medium-sized operators such as hotels and restaurants with high-quality, trusted, and affordable cleaning products that provide a safe and hygienic environment for guests and a safer planet.
Unilever plc is a British multinational consumer goods company headquartered in London. Unilever’s products include food, spices, ice cream, cleaning products, beauty products, and personal care. Unilever is the largest soap manufacturer in the world and its products are available in around 190 countries.
With a product range that is locally manufactured, combined with deep operator knowledge across geographies and professional user manuals delivered digitally, UPro promises to make professional cleaning chemicals accessible to all.
Launched before Covid 2018, Unilever Professional has since grown to meet the needs of professional customers such as education facilities, hospitality, fitness centers, care facilities, manufacturing facilities, public toilets, and other facilities.
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