Unilever has reached a deal to buy a majority stake in Nutrafol, a leading hair wellness company.
Through Unilever Ventures, Unilever owns a minority (13.2 percent) investment in Nutrafol. Nutrafol is the #1 dermatologist-recommended hair growth brand in the United States1 and offers a variety of clinically tested, physician-formulated treatments for women and men of all ages to address thinning hair and compromised hair health.
Nutrafol uses its patented Synergen Complex® – a blend of medical-grade nutraceutical ingredients that target multiple root causes affecting hair health, including hormones, stress, lifestyle, metabolism, nutrition, and ageing – instead of traditional hair growth products that focus on a single cause.
Hair health issues affect more than 114 million Americans, making it a top beauty concern for both women and men. Nutrafol is well positioned to build on its eCommerce success and grow its multichannel footprint, including the network of more than 3,000 physicians who sell its products, thanks to its superior in-house digital skills and scalable technology.
Nutrafol is positioned for sustainable, scalable, and lucrative expansion, with the majority of its revenue coming from a devoted client base.
“I am happy to welcome Nutrafol to the Unilever family,” said Fernando Fernandez, President, Beauty and Wellbeing at Unilever. Nutrafol, with its holistic approach to hair health, is a great fit for our increasing portfolio of wellness and supplement brands. I am convinced that, with Unilever’s full support, Giorgos and the Nutrafol team will continue to build this fast-growing business to even higher heights.”
“Joining forces with a leading global organisation like Unilever, and all the resources and scale that comes with it, is the logical step in our quest to help people grow into their best selves via wholebody wellness,” said Giorgos Tsetis, Co-Founder and CEO of Nutrafol.
I owe a huge debt of gratitude to the Nutrafol team for what we’ve done together. We will thrive in the Unilever family as we continue to push the industry forward with new solutions that help customers at every stage of their hair health journey.”
“When we established Nutrafol in 2016, it was inspired by our own experiences with thinning hair and the difficulty to discover a natural, yet efficacious solution to take charge of our hair health,” Roland Peralta, Co-founder, Chief Innovation and Product Officer, said.
Nutrafol couldn’t possibly be another unproven option to hair medications and supplements. Now, we’re delighted to offer a line of best-in-class, clinically proven solutions to assist consumers navigate and regulate their unique hair requirements.
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