Degree, the deodorant brand from Unilever recently launched the world’s first adaptive deodorant built with a diverse disability community. The brand also commonly known as Rexona, Sure and Shield, unveiled “Degree INCLUSIVE”, the world’s first adaptive deodorant for people with visual impairment and upper limb motor disabilities.
Unilever’s Degree partnered with Wunderman Thompson to develop their latest product-Degree Inclusive, a deodorant for people with disabilities. The brand also collaborated with SOUR, an award-winning international design studio to co-develop the prototype for Degree Inclusive. SOUR along with the cross-discipline team at Wunderman Thompson, led by Christina Mallon, the head of inclusive design, successfully designed the world’s first adaptive deodorant for the disabled community.
Unilever noticed that there is an intrinsic fear of sweating among people with disabilities that keeps them from moving as much as they would like to. Since there was no pre-existent deodorant product across the beauty and personal care industry for the disabled community, it lit the spark in Unilever to launch Degree Inclusive, the first adaptive deodorant designed by a diverse disability community for people with disabilities.
Degree Inclusive is the perfect adaptive deodorant for people with visual impairment and upper limb motor disabilities. The product has been carefully designed to avoid the hustle of twisting the deodorant cap, turning a stick, or pushing down on an aerosol, which are all difficult challenges for people with disabilities.
Degree Inclusive has been designed with a few revolutionary features that make it the world’s first adaptive deodorant, including:
- A Braille label for users with vision impairment to easily identify the product.
- Magnetic closure makes it easier for users with limited grip and/or visual impairment to easily take the cap off and put it back on.
- Enhanced grip placement and hooked design for one-hand usage, which facilitates easier application for users with limited grip or no arms.
- A larger roll-on applicator to reach more surface area per swipe
- A refillable body
All in all, Degree Inclusive won’t let you down and pushes users to #KEEPMOVING.
In the United States alone, more than 60 million people live with a disability, yet the products and utilities are not designed considering this community. The conventional designs for basic utilities are a huge challenge for the disabled community, which greatly affects their quality of life. Through the launch of Degree Inclusive, Degree inspires more brands to take an inclusive and accessible approach to design.
Kathryn Swallow, global Degree Vice President, added, “Degree believes no one should be held back from breaking a sweat and enjoying the transformative benefits of movement.”
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