United Colors of Benetton has launched a new digital campaign named #UnitedByCause, collecting heartfelt experiences of champions of compassion who are moving far and beyond in these extraordinary times to help those in need.
The campaign seeks to demonstrate this intense emotion to express that ‘kindness’ is much more than a feeling and when we experience life in moments such as this, every act of compassion, large or small, plays a significant role in reminding people that they are not alone and uplifting their spirit.
On its Instagram account, Benetton India will put the light on a variety of kindness fighters, highlighting all the positive work they’re doing during these trying times. Also, the company has organized a few promotional digital promotion initiatives around the campaign. Consumers would have the ability to appoint more individuals they meet who walk down the same route and commit to supporting the country. In addition, an Instagram AR filter will be added to raise visibility about the central message of the brand.
Over the years, United colours of Benetton has built #UnitedBy campaign as an influential forum that has been instrumental in reinforcing its commitment to voice social issues through a series of thought-provoking initiatives such as #UnitedByPlay, #UnitedByFaith, #UnitedByHalf and #UnitedByHarmony that have made a brave stand on causes affecting society such as Women Empowerment, Inclusion, Solidarity, Peace.
UCB also came up with a campaign to celebrate womanhood on Women’s Day Bringing forth its strong legacy of supporting women empowerment, United Colors of Benetton releases an influential digital film on Women’s Day named #UnitedByStories, that celebrates ‘Womanhood’. A relentless friend of the progressive woman of today, the company celebrates the decisions, achievements, sacrifices of ordinary women who have achieved exceptional achievement by turning their obstacles into opportunities.
