Unlock prosperity: Why you should buy gold digitally on Akshaya Tritiya by Nischay AG, Co-founder and CEO, Jar

Akshaya Tritiya is an auspicious day that ushers in good luck, success, and prosperity in various facets of life. Among its cherished customs, buying gold stands out as a timeless tradition, symbolizing wealth and abundance.

In today’s digital age, however, going into a jewellery store and sitting for hours on end to buy gold is considered too cumbersome, which is why more and more young Indians find themselves turning towards purchasing gold digitally.

This comes at a time when the gold market in India is experiencing rapid growth, with significant potential for expansion in the future. The increasing adoption of fintech platforms and growing awareness of gold as an investment option are expected to drive the market size to USD 100 billion by 2025, according to estimates by KPMG.

Here are some of the reasons why consumers should consider purchasing gold digitally this Akshaya Tritiya:

1. Unmatched Convenience

One cannot deny the convenience of being able to buy gold from the comfort of your home or on-the-go via mobile, 24/7. These days, you can even purchase gold on quick commerce!

1. Seamless Transactions

Thanks to payment integrations, like UPI, purchasing gold online is a seamless, paperless experience resulting in quick, easy transactions.  

1. Transparent Pricing

Reputable online platforms offer real-time rate updates and transparent pricing mechanisms, ensuring you get authentic market prices without ambiguity.

1. Small, Affordable Investments

Unlike physical stores with higher minimums, digital platforms enable investing in gold for as little as ₹10, making it an accessible and inclusive option, regardless of spending power.

1. Quality Assurance

There is no need to be concerned about the purity or quality of the gold you purchase online since it is all stored securely by custodian partners. That’s how you can get 24K, 99.9% pure gold with certification.

Overall, investing in gold digitally on Akshaya Tritiya provides one with an opportunity to align their investments with convenience and accessibility, diversification of the investment portfolio, and benefit from cost-effective investment options. The future is golden!