WorkIndia, India’s leading tech platform for blue-collar recruitment, has recently analyzed the trends and growth patterns in the job market for the year 2023. The data showcases a dynamic environment with substantial growth in job opportunities and candidate applications.
WorkIndia reported a 4% increase in job openings, resulting in an impressive addition of 7.5 lakh live job opportunities. Simultaneously, there was a notable 9% rise in the supply of candidates, reflecting an increase of 67 lakh applicants actively seeking employment. This data exposes a palpable mismatch between the escalating demand for employment and the growth in job opportunities.
Among the standout revelations are the impressive growth rates observed in these job sectors. Noteworthy expansions include a remarkable 11% increase in Accounts positions, a 10% surge in Telecalling roles, and a significant 28% growth in the HR sector. Receptionist and Retail positions both experienced a commendable 7% and 10% expansion, respectively.
Conversely, certain sectors faced declines, including a 3% reduction in Back Office roles, a 5% decrease in Driver positions, and a 15% downturn in Typist roles. Unexpectedly, shifts in demand were observed in sectors such as Beautician (41% growth), Online Marketing (31% growth), Nurse (30% growth), and Hardware Engineer (34% growth).
The study explores hiring trends across various experience levels, revealing notable shifts in the preferences of job seekers. Among fresher candidates, the sectors that garnered the most interest were Receptionist (15.91%), Back Office (12.63%), Telecalling (8.26%), Office Boy/Peon (5.26%), Accounts (4.74%), and Delivery (3.75%). In contrast, experienced candidates exhibited a preference for Back Office (17.53%), Receptionist (13.09%), Accounts (6.49%), Telecalling (5.42%), Driver (5.27%), and Delivery (4.93%), highlighting distinct patterns in occupational choices based on experience levels.
The report further dives deep into hiring trends varied across different city tiers. Tier 1 cities experienced a 5% increase, tier 2 cities observed a 3% rise. Tier 3 cities witnessed the most substantial growth with a remarkable 13% increase in hiring activities indicating that individuals from towns and villages are open to migration. Spread across Pan India, WorkIndia’s platform has provided meaningful opportunities to blue-collar workers even in the remotest areas of India. Over 12.1K candidates applied for jobs from Arunachal Pradesh, 3.4k from Himachal Pradesh.
Commenting on the report, Nilesh Dungarwal, CEO and Co-Founder, WorkIndia said – “This report is a testament to the dynamic growth potential of the blue-collar job market in India, these findings demonstrate the resilience and adaptability of the Indian workforce, as well as the evolving preferences of job seekers and recruiters. We believe that these growth numbers and behavioral traits, will serve as a valuable resource for businesses, policymakers, and job seekers to make informed decisions in this ever-changing job market landscape.”
The report underscores the varied growth trends across major Indian cities, focusing on individual job seekers conducting multiple searches in a single city. Delhi leads the pack as the frontrunner with a staggering 1,72,08,698 job searches. Following closely, Mumbai recorded 12,38,756 searches, Bengaluru with 5,03,476 searches, and Pune with 3,96,462 searches, showcasing the dynamic employment landscape and search activity in these prominent urban centers.
The report also highlights the time spent by a candidate on the platform with a maximum of 3650 minutes and 1500 minutes on average on the platform annually. Furthermore, the report delves into candidates’ language preferences. Hindi emerged as the dominant language preference, constituting 45%, followed by English at 30%. Other language preferences included Kannada at 5%, Marathi at 10%, and Telugu at 5%.
WorkIndia remains dedicated to providing invaluable insights into the job market, empowering
both job seekers and employers with the information needed to navigate these challenges.
Spread across 772 cities in India, the platform caters to the critical hiring needs of over 15 lakh SMBs and multiple large corporates. Driven solely by technology, the platform has built a recruitment ecosystem that eliminates middlemen, and fraudulent jobs, providing job seekers with a platform they can trust when it comes to finding genuine job opportunities
