upGrad the South Asia’s one of the largest higher edtech companies, reported that advertising tie-up with Star Sports for the coming ICC World Test Championship (WTC) finals; India Vs NZ & the 2021 Wimbledon Championship. This marks upgrades 3rd collaboration/association with Star Sports post, IPL 2020, & India vs England series in 2021, thereby strengthening upGrad’s deep India penetration.
It’s a part of the 360-degree campaign on TV, social and digital to talk about upGrad’s MBA programs as the batch brings out for MBA across the B-Schools are coinciding with the upcoming sports extravaganza.
Avant-garde TVC is the brand’s plan to frame the rat race amongst students for pursuing MBA, since a young age and how even post receiving their degree, they still have to finish in a crowd to secure jobs. upGrad talks about how to select the relevant option for oneself & look outside the box, beyond the conventional options, that does not give you a namesake MBA but gives you a career outcome linked with the MBA degree.
Talking on this association, Arjun Mohan- CEO of India upGrad said that “While saving up to pursue a higher education course, working professionals often have to cease their career. This is where the edtech leaders like upGrad are working hard to bring Indians a variety of online MBA options which offers quality content pedagogy backed with global university credentials and can be resumed without having them to stop their lucrative jobs.”
Mohan added that “The period from the pandemic hit the world, quite naturally even the traditional offline MBAs migrated to become ‘online MBA’, thus blurring the divide between the two. Moreover, even the recruitment of 2020 & 2021 pass-outs happened online. This has bolstered the trust in online MBA for participants as well as recruiters. Hence, our strategically timed campaign is a wake-up call for the working professionals and youth to invest in real value-adding, result-oriented education that can result in career progression and employability.”
Anil Jayaraj the Executive Vice-President of Star Sports said, “We are very much thrilled to collaborate with upGrad for their initial ad campaign. The World Test Championship & Wimbledon are global marquee events keenly followed by the viewers across India. In the coming months, these events will be one of the greatest platforms for marketers to leverage. The WTC will be broadcasting at a prime time across 5 languages, as we are confident of setting a new viewership record”.
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