Mumbai, 19th November 2022: Commemorating the International Men’s Day celebrations on 19th September, in a bid to inspire and spread awareness on positive thinking and mental wellbeing among all men, Upsilon – a leading homegrown luxury perfume brand, featured men excelling in their life to showcase nuggets from their story. Recognizing their grit in overcoming an array of challenges, Upsilon encourages all the men out there to #OwnYourStory.
The campaign features Dhrumil Mavani, RJ, RedFM India; Vishal Shah, Actor & Founder, Prayogshala Theatre; Abhishek Jain, Founder, Cineman Productions & Co-Founder, OHO Gujarati; Manush Shah, International Master in Chess, and Dheeraj Sud, Zumba Education Specialist.
Through this campaign, Upsilon intends to appreciate men who are shifting the paradigm in their respective industries and are constantly inspiring many out there. Highlighting their motivation and inspiration to encourage many more to feel confident in being who they are, Upsilon unearths how they followed their heart and eventually owned their own, unique story.
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To reach out to millennial internet audiences, the campaign has been curated and executed by Zero Gravity Communications – a leading integrated communications agency in Ahmedabad. The videos showcase industry stalwarts citing their unique stories and their inspiring journeys while voicing strong takeaway messages which majorly resonate about expressing more openly, not stressing out by overthinking about the future, and living the present to the fullest.
Speaking about the campaign, Neeraj Bhensdadia, Co-founder, Upsilon, said, “Every man out there has been going through phases of obstacles and challenges. They are resilient to overcome them and we all know that, but fearing failure they often don’t follow their passion. Aiming to help them achieve what they dream about, we at Upsilon hosted invaluable insights and stories of men who revamped their struggles into opportunities. We at Upsilon will keep celebrating #OwnYourStory with more men joining our robust journey to achieve excellence.”
Providing an opportunity to all the men to take the path that will bring out the best in them, Upsilon has introduced handcrafted fragrances – Wild Blue, Golden Sand, and Shooting Star, to let them own their story with confidence and charm.
