A simple smile. That is the jerk of opening your heart and being empathetic to others. Because of your smile, you make life more lovely. The deepest human component, a smile, is no longer easily noticeable on people’s looks. Subsequently, human interactions seem devoid of warmth. By knowing this truth, Urban Company, the home services platform has revealed the #WearASmile initiative, in which all the service specialists of the company have to wear face masks with a smile on it. It is true that masks keep clients and mending professionals safe, they create people undistinguishable by hiding their faces and humanity. To overcome this kind of unnatural situation the professionals in the marketplace are issued masks with a smile on them. The company wants to express the actual human behind the mask and they want to humanize the mask itself.
The urban company was founded in 2014 and formerly known as UrbanClap.it is a multinational company that is one of the largest home service platforms in Asia. The marketplace helps customers to book reliable home services like massage therapy, cleaning, appliance repair painting, etc. the ultimate revelation is to empower millions of service professionals across the world to deliver services at home like never perceived before. The campaign has been launched with a digital film, which depicts the importance of the human smile in life. The film is so viral and eye-opening that is why Brands such as Uber, OYO, and Ola Money have protracted their backing by changing their social media display pictures to their logos with smiling face masks on it. Along with, Urban Company’s app icon will also update, to replicate the new smiling mask being issued to service specialists.
To boost up the campaign marketing director of Urban Company, Tarun Menon said that for their service professionals, masks hide their faces, making them unrecognizable; hiding the individuals behind the masks. Through the pandemic, they have heard stories from around the world that have reaffirmed our faith in the indomitable human spirit and their intent with this small change to the masks our service professionals wear is to make the face mask in itself a little more human, with the smallest of reminders of that unbeatable human spirit – a smile.
