Ipsos essentials did a study at the end of July month, which shows the strong desire of urban Indians towards the flexible work mode culture.
More than 50% of urban Indians hope that their employers support the flexible work situation going ahead. And around 4 out of 10 expecting to work outside of their homes, while at least 43% of those who voted were strongly following the current mixed model.
There is a question that arises here, Will we continue with the early work scenario?
At least, 4 out of 10 believe that it will take around six months for the situation to be normalized. On the other hand (4 out of 10) believe that more than six month period is needed to get back things fair. Also, 1 in 2 urban Indians i.e. around 51% expresses, that they are badly missed to watch their colleagues face to face.
According to Krishnendu Dutta- group service leader of Ipsos, “The COVID-19 pandemic and shutdown among the country showed that it is feasible to work in rural areas, admitting with some challenges on the way. Also, there is Work from home fatigue while many of us are missing the face-to-face conversation and brainstorming.
Here another question is, Will the COVID-19 pandemic turns the urban Indians into savers or big spender?
At least 2 out of 3 Indians agree that they are saving more during the pandemic. Interestingly, the savings are done for the end purposes such as securing their future, saving for purchase (home, vehicles, travel, shopping, and many more), and saving for no reason at all.
Archana Gupta – Country service line leader of market strategy and understanding, said, “The pandemic turns the people to think before spending. Before the pandemic, there are compulsive and impulsive spenders but now consumers are turning more responsible towards spending and saving.
Vocal for local?
Around 4 out of 10 i.e., 41% urban Indians express, that they are now more attracted towards Domestic products over international ones. While, last year around 1 out of 2 held the same view, which shows a huge decline in the “MADE IN INDIA” initiative.
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