Mumbai, March 7, 2022: On the occasion of International Women’s Day 2022, Godrej Group presents #UsForHer.
#UsForHer
is a truth that we live at Godrej.
| There was a time when the world would see her differently. When they didn’t know better, and how to live unbiasedly. The world’s evolved since then. But can we still call it equal? Can we say that the disparity isn’t actual? Change the way we see her. Or, see her like you see all. Inequality can make even a thriving graph fall. Let’s start with stopping that joke, and disliking that comment. Call it out when it’s disrespectful, make inclusive your statement. | Let’s leave this world a better place for the children of the future. Let them never find a fossil of an unequal endeavour. Dear Women, look at us. We’re all standing by you. Thank you for waiting for us to come and walk in your shoe. When I grow up, I’ll ensure you don’t need a women’s day. I’ll ensure we’re #UsForHer and do it right every day. |
To bring alive this poem, the team has experimented with Sand Art. Renowned artist, Sarvam Patel has creatively rendered the narrative using his unique talent of storytelling through Sand Art.
The film goes LIVE on International Women’s Day across Facebook, Twitter, Instagram and LinkedIn and has been conceptualised by Team Godrej and Creativeland Asia.
Validating the thought, Tanya Dubash, Chief Brand Officer and Executive Director, Godrej Group, said, “I would like to urge everyone to create a gender equal world. We strongly believe that each of us is unique and it is our responsibility to transform the world into a welcoming place for people of all genders. We, as an organization continuously strive to create a workplace that is equal and accepting of all genders.
Anu Joseph, Chief Creative Officer, Creativeland Asia, said “The first step towards addressing inequality is acknowledging it. #UsForHer is about men calling out the inequality that has been happening, and the change they promise to bring about.”
Sarvam Patel, renowned sand artist, said, “It was extremely gratifying to creatively bring alive the beautiful poem by the Godrej Group, on the occasion of International Women’s Day. I have used Sand Art to effectively portray the essence of the poem and I am sure that my creative rendition of the powerful thought of treating everyone without any bias will be appreciated by all.
YouTube link: https://youtu.be/ld0-8vOLjc4
