In the e-commerce world, “I think it’s going to work” generally does not work. So, if you are serious about expanding your Shopify store, you should base your decision on data and not an assumption. To deliver a great shopping experience, you must know what your customers want. The way to discover this is through Google Analytics.
Reporting and analysis are challenging or imprecise in the absence of own data. A worker at an offline store has the advantage of speaking with customers while you can never talk with someone who has bought from your Shopify store. Setting up Google Analytics tells you more about your customers than you might otherwise know.
Google Analytics is an open-source web analytics service created by Google that supports you in monitoring traffic and conversion on your website. It is an indispensable tool for all those who want to run a successful online store.
But I already have Shopify Analytics, then what is the need for Google Analytics?
Well, Shopify Analytics offer you a broad overview of your store performance. You can view your total sales, conversion rate, average order value and much more without having to set up reports on your own.
In addition, Shopify Analytics automatically get integrated into your account. However, with such convenience also come a few drawbacks. To start with, you can’t dig through all your parameters.
For example, you cannot compare different traffic sources like you can in Google Analytics. that means you don’t get a complete insight into how your customer discover your store and how they behave on it.
Google Analytics is a more complex technology. However, it does have more robust tracking technology and offer many other ways to analyze visitors to your store.
For example, you can see if people are buying more with the help of their phones or computers and working on your store’s UX accordingly.
You can do things like segmenting your prospective customers into the funnel and create a marketing campaign efficiently to boost sales. And this is the tip of the iceberg!
Mainly, Google Analytics is a free source, while, with Shopify, you have to move to an expensive plan to access all the reports.
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