Global brand using March to celebrate mechanics’ pivotal role in ‘keeping the world turning’
New Delhi, India, March 04, 2023: Valvoline Cummins Private Limited (“Valvoline Cummins”), the Original Engine Oil maker and a leading global lubricant manufacturer powering the future of mobility through innovative services and products, initiated the 3rd edition of the mechanic month campaign globally and in India. The campaign revolves around the theme; ‘‘Keeping the World Turning” and aims to celebrate the effort of mechanics and thank them for their dedicated endeavours to keep the world turning.
Video Link: https://www.youtube.com/watch?v=Jc6lSeo58LQ
This year, Valvoline Cummins aims to honour the contribution of mechanics in keeping the world’s engines turning and inspire people to join the month-long celebration to thank mechanics globally. Mechanics play a crucial role keeping our vehicles in optimal condition. Their expertise and required care help keep our vehicles functioning at their peak performance. Time and again, mechanics have proved their value to the society with their everyday attitude to fix the minutest of issues that have cropped up at odd hours and even caused an emergency. Behind every moving vehicle is a trusted mechanic who will forever be the backbone of the automobile industry.
Through this initiative, Valvoline Cummins is inspiring people to show appreciation to their mechanics for their relentless efforts in keeping the world turning. The campaign will be carried out on various mass media platforms such as radio, digital and on-ground. The campaign aims to sensitize people about the hard work that mechanics put in to caring for our vehicles and encourage them to extend heartfelt messages to their trusted mechanic.
To further thank the community, Valvoline has provided education to the children of truck drivers, mechanics, and underserved people under their ongoing initiative Muskaan Scholarship programme. The scholarship aims to support the education of children between 9th and 12th standard. With the help of the scholarship, many children have been able to score excellent results. Additionally, the scholarship awardees will be mentored by the employees of the company, who will take dedicated time out of their working hours to help them with other aspects of life. The scholarship has been granted to 1250+ children, with more to come.
“Last year, the campaign focused on recognising the contribution of mechanics in keeping the world moving forward” said Ipshita Chowdhury, Head of Marketing, Valvoline Cummins. “In 2023 we want to thank mechanics and inspire people to do the same for their crucial role in keeping the wheels of our life ever turning.”
“It gives us immense pleasure to announce the third edition of Mechanic Month as we join hands with mechanic professionals to celebrate their contribution towards the automobile industry and acknowledge their pivotal role in keeping our engines running smoothly” said Sandeep Kalia, Managing Director, Valvoline Cummins. “In this fast-paced world, we often forget to recognize the efforts of mechanics in vehicle safety and performance that keeps our life safe and moving. We believe that through these campaigns we can encourage consumers to realize and thank mechanics for their dedicated service and make them feel special for their valuable work. We, at Valvoline expresses immense gratitude to mechanic workers in keeping India turning and forever steering towards growth and development.”
Valvoline has long been a supporter of mechanics through various programs and campaigns throughout its more than 150-year history. Since the inaugural launch of the Mechanics’ Month initiative in 2020, participation has grown from 15 countries to an additional 50 expected for this year’s observance. Valvoline leadership credits Mechanics’ Month’s overall uniqueness in the category and its broad reach and relevance as catalysts for increased adoption around the world.
In India, Valvoline Cummins manufactures a wide range of fluids, viz., engine oils, gear oils, radiator coolants, brake fluids etc. for engines made by various OEMs. Valvoline Cummins firmly believes that its growth potential lies in the quality of execution, power to innovate and in its resolve to remain a step ahead of market demands. Its mission as a brand is to leverage real-world insights to provide valuable tools that generate success for its customers and users.
