Oct 4, 2012: The premium brand Van Heusen of Madura Fashion & Lifestyle launched a range of new formals called X-Lifestyle exclusively for modern professionals. The brand with their new range of fashionable formals tend to make the corporate world more fashionable with bolder checks and stripes, inner detailing patterns and slimmer fits.
The company has tied up with air carrier, Jet Airways to co-brand X-Lifestyle in one of its aircraft. The brand Van Heusen reported a turnover of Rs 900 crore in the FY 2012 and expects to clock in a turnover of Rs 2000 crore in next five years.
