Varchas Whiskey, the first Indo-American craft distiller, is thrilled to announce the arrival of its award-winning small-batch whiskeys in Goa. Spirit enthusiasts across North and South Goa can now discover Varchas Straight Bourbon and Varchas Straight Rye whiskeys at their favourite retail outlets and supermarkets.
The word Varchas is derived from the Sanskrit word meaning “Soaring High” which is depicted by the Eagle in the brand Logo and the topper. Varchas whiskey offers a symphony of flavours for discerning palates. Varchas Straight Bourbon, aged for six years in new American Oak barrels, boasts a smooth and complex taste profile with notes of wood, vanilla, caramel, and cocoa. Varchas Straight Rye, also aged for six years in new American Oak, presents a distinct character with hints of chocolate, apricot, pepper, and a touch of smoke. The secret to Varchas’ signature smooth finish lies in the pristine waters of the Michigan Great Lakes, renowned for their exceptional quality.
India’s alcobev industry is experiencing a boom, driven by a growing appreciation for premium spirits and the art of mixology among younger consumers. Varchas caters to this evolving palate, offering a unique craft whiskey experience that transcends a simple beverage.
“Varchas is a testament to the dedication of our master distillers. Each sip is a symphony of flavours, a culmination of generations of expertise and unwavering commitment to excellence.” says Varchasvi Shankar, Founder and President.
Varchasvi Shankar, a visionary leader fueled by a lifelong passion for whiskey, is the mastermind behind Varchas Whiskeys. Shankar Distilleries, under his leadership, meticulously crafted Varchas, a spirit that bridges cultures and continents. Embodying this very spirit, Shankar, originally from Mysore, India, transitioned from the US tech sector to his true calling – the world of whiskey. Varchas is a tribute to both his American home and Indian roots, a bridge built through the shared language of premium craft whiskey, seamlessly blending tradition with contemporary innovation.
Cricket legend Sir Vivian Richards lends his name and global recognition as the Brand Ambassador for Varchas, adding a touch of prestige to the brand.
