National, 18 May 2023: The ERP software market is highly competitive, with a few large and numerous small players. Vasy ERP, a five-year-old brand, is excited to introduce a fresh perspective in this market with their recent campaign, ‘Badhaye Business Ka Sense’.
Vasy ERP focuses on efficiency in the ERP software category, shifting away from the automation of businesses. The ‘Badhaye Business Ka Sense’ campaign by DDB Mudra showcases innovative features like counter-less billing, online store, and business insights, making its mark in the industry. The brand addresses retailers’ genuine pain points through relatable storytelling in day-to-day situations, proposing solutions in a suave and light-hearted manner that attracts consumers. The TV commercials portray the shop owner as a smart businessman, unaffected by daily business challenges with Vasy ERP.
The Indian Premier League (IPL) is the biggest cricket festival in India, and with IPL being telecasted for free on Jio Cinema this year, it was the most appropriate time and medium for Vasy ERP to reach out to its target audience.
Dharmendra Ahuja, Founder and Director, Vasy ERP commented, “Vasy ERP is a Smart Retail Tech Solution. We understand the retail category and the challenges retailers face on a day-to-day basis like no other. With this campaign, we want to reach out to retailers who want to bring a difference to their business and disrupt the category.”
Kedar Chauhan, Group Creative Director, DDB Mudra said, “The idea was to make our product, Vasy ERP, a companion to the shopkeeper and relatable to them. We likened Vasy to Luke Skywalker from Star Wars, where with Luke, life becomes easy. That’s why we showed a smart retailer using Vasy alongside his helper, solving all their business challenges in a snap. There are multiple films, each showcasing the lighter side of life and demonstrating how cool ‘Shethji’ has become with VasyERP.”
Film 1 – https://www.youtube.com/watch?v=lfBsGFiW_Mg
Film 2 – https://www.youtube.com/watch?v=SJZFDO0qtb4
Film 3 – https://www.youtube.com/watch?v=s5Rgus_gBWo
