National, 19 December 2022: Vavo Digital, a leading influencer marketing agency, recently launched India’s first of its kind Barter application called ‘Sehaye’, derived from Sahai, meaning a ‘partner’ or ‘affiliate’ in Sanskrit. By connecting brands and content creators to seamlessly collaborate for campaigns they can explore a new world of opportunities and growth via this app. An android and iOS compatible application for PAN-India influencers enabling them to a world of opportunities, providing them a platform for the live brand campaigns and apply to relevant and interesting ones. The app is developed by identifying the need gap and analysing the marketing trends as well as statistical data.
Primarily created to support influencers and grant them direct access to any desired brand, it helps them to climb up the ladder. The need for these influencers to constantly seek for brands requiring influencers for their projects will be eliminated through the launch of this application. Additionally, they can also monitor the status of their partnership, communicate with the brand, and submit their content for authorization through this single application, thereby reducing the need to use various channels of communication. With a vision to empower Indian content creators, Vavo Digital, through the app, seeks to bring a host of opportunities for them and facilitate campaigns for prominent Indian and International brands.
In the early stages of operations, businesses engage in barter alliances, where both brands and influencers can benefit from working together on a social media campaign. Under this type of barter partnership, influencers are provided with certain goods or services in exchange for social media publicity on platforms like YouTube and Instagram. Not only do small businesses and start-ups engage in such barter deals, but also prominent brands prefer to engage in such deals. The agency has a vision to further expand the operations for monetary benefit for both the brands and influencers.
Speaking on ideation and conceptualization behind the Barter Application, Neha Puri, Founder & CEO, Vavo Digital, “With the ever-growing field of influencer marketing, we realised the importance of streamlining and requirement of tech. According to projections of 2022, the influencer industry is set to scale Rs 2,200cr in the next three years. 60% of these campaigns are paid. However, the remaining 40% accounts for barter deals. Hence, Vavo Digital is focusing on growing the barter campaigns opportunities. While executing such campaigns, persistent effort as well as a lot of resources are required. Moreover, reaching out on multiple platforms could also lead to miscommunication and more complications in closing a deal. To tackle such issues, we have meticulously curated this app. Each brand will also have a dedicated manager from Sehaye to support them at every step. The objective behind the application is to be a catalyst as the application simplifies processes for brands and influencers by allowing brands to access a pool of influencers that fit the bill and are open to associate on a barter basis. Thus, it is a step towards creating an ecosystem of growth for the influencer marketing community and brands at large.”
The primary criteria for influencers to enrol with the app is to have a minimum of 1000 organic followers and demonstrated track of substantial content and visibility. Registration for both influencers as well as brands is gratis. In the long haul, Vavo Digital seeks to assist blooming influencers in collaborating with not only domestic, but also foreign brands.
