29th April 2022: Today, Veet debuted its new campaign, which features Katrina Kaif as its brand ambassador.
With Veet’s Cold Wax Strips, the campaign focuses on equipping and catering to the needs of today’s modern, multifaceted young women. #TheBetterWayToWax is a digital and television 360-degree marketing campaign that aims to establish Veet Cold Wax Strips as an easy-to-use product that delivers effective and efficient results at home, such as up to 28-days of smoothness and hair removal of the shortest hairs, thanks to its cool gel wax technology.
Kaif, an actress, businesswoman, and fitness enthusiast, epitomises the attributes of a modern woman well, and her journey from star to entrepreneur is a compelling depiction that assures she is the ideal match for Veet.
The campaign ‘The Better Way to Wax,’ directed by popular filmmaker Punit Malhotra, speaks to women seeking rapid and effective hair removal treatments throughout the summer months. Due to their ease of use and excellent results at home, Veet Cold Wax Strips have quickly become popular among women. Cold waxing produces better results than hot sugar waxing without the irritation, mess, or time commitment, which is vital for ladies who are on the move and want a quick fix for hair removal without sacrificing results.
“We recognize that the multidimensional woman of today is looking to make her life simpler with innovative, easy-to-use solutions without compromising outcomes,” Dilen Gandhi, Regional Marketing Director, Reckitt South Asia – Health & Nutrition, said of the ad. With Katrina Kaif, we’re launching our new campaign #TheBetterWayToWax. She connects with and motivates women who know what they want out of life and are confident in their ability to attain it. This campaign is our way of honoring women who refuse to compromise and strive for excellence in everything they do. Veet Cold Wax Strips are the ideal answer, providing a quick and easy approach to remove hair with excellent results.”
“Veet is an iconic brand that resonates with women like me who are juggling multiple obligations and are looking for a convenient yet efficient solution to their grooming needs,” actress and entrepreneur Katrina Kaif said of the launch. My lengthy history with Veet makes our partnership even more meaningful, and I’m looking forward to the new campaign #TheBetterWayToWax and hoping that the audience enjoys it as well.”
“I am happy to join with Veet, a company that encourages self-expression and delivers new solutions to both men and women on their hair-removal journey,” said Punit Malhotra, director, writer, and ad filmmaker. We sought to show viewers how Katrina maintains numerous tasks in her very hectic everyday life with #TheBetterWayToWax by bringing out her humorous, honest self. I’ve enjoyed directing the commercial and being a part of Veet’s journey. ”
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