For this ad, the company has enlisted renowned actress Konkona Sen Sharma.
In its most recent advertising campaign for MAGGI Veg Atta Noodles, Nestlé India demonstrates how it enables women to surprise their family with the certainty of 100% Atta cake and Veggies in its delectable bowl of noodles. For this campaign, the company, which recently celebrated 40 years in the nation, has enlisted acclaimed actress Konkona Sen Sharma.
MAGGI has made significant efforts over the past few years to help home cooks with healthful options, according to Rajat Jain, head of the Foods Business at Nestlé India. The proposal made by MAGGI Veg Atta, in our opinion, is a fantastic illustration of the work we have done.
The mouth-watering bowl of noodles is loaded with 20 different herbs and spices, the freshest vegetables, and the goodness of 100% Atta cake. It makes me happy to see it gaining acceptance nationwide. With a bowl of hot MAGGI Veg Atta Noodles in hand, our new campaign encourages women to negotiate with their children in a way that strengthens their relationship
. Konkona commented on her connection to the company, saying, “Like millions of other people, I have many childhood associations with MAGGI. My entire family loved the taste of MAGGI Veg ATTA Noodles, making them our new go-to noodle. I invite families to sample the product and am interested to see how audiences respond to this collaboration. Maggi Masala noodles are marked with a green dot in India, indicating that they were created with vegetarians in mind. Maggi chicken noodles, on the other hand, have a red dot on them that says they are not vegetarian. [9] Except when imported from India, this unique recipe is not sold in other nations.
The new campaign is currently running on television and digital platforms all around the nation. Both physical stores and online shopping websites sell MAGGI Veg Atta.
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