VegNonVeg Celebrated Air Max Day with Nike’s Unreal Studio

Community-focused streetwear label, VegNonVeg, celebrated the momentous occasion of Air Max Day with Nike’s “Unreal Studio” along with the much-anticipated unveiling of the new Air Max Dn silhouette. To mark the debut of this new edition to the iconic Air Max franchise, VegNonVeg collaborated with a stellar lineup of creatives: Jewellery Designer Bhavya Ramesh, Model and Breaker Deepu Rawat, Model and personality Toshada Uma, and DJ & Creative “Suggahunny”.

These innovators had crafted their own “Unreal Lookbooks”, showcasing their unique aesthetics and styling prowess with this dynamic new “Air” silhouette. Each of these creators epitomised the essence of Air Max Dn – they were distinct, embodied clear identities, and effortlessly blended elements of mash-up culture within the creative community. The introduction of the all-new Dn silhouette has revolutionised the Air Max line-up by infusing it with dynamic elements, positioning members of Gen-Z & ALPHA as its forefront protagonists through its forward-thinking design and advanced technology.

Abhineet Singh, Co-founder,  VegNonVeg said “VegNonVeg embraces a culture-to-community approach, fueled by our passion for the sneaker community. We eagerly anticipate moments like these, where we come together to celebrate, foster a sense of belonging among enthusiasts, and drive the evolution of streetwear and youth culture. Our recent event at the VegNonVeg Mumbai store in Bandra showcased this ethos, as attendees immersed themselves in the vibrant narratives of our creators’ ‘Unreal Lookbooks,’ experiencing firsthand the power of our shared passion”.

In 2023, VegNonVeg  celebrated Air Max Day with the thrilling Nike “Maxxed Out Tour” throughout February and March. VegNonVeg had teamed up with creators within their community and across India to bring that initiative to life.