Veteran adman Bobby Pawar to power creative initiatives at Network18’s branded content unit

News18 Studio, the branded content arm of Network18, has
announced the appointment of renowned adman and former Chairman & Chief
Creative Officer of Havas Group, Bobby Pawar as Creative Consultant. In this role,
Bobby will work closely with the network’s branded content team to lead creative
initiatives and infuse innovative solutions into brand strategies.
With over 30 years in advertising, Bobby Pawar is a legendary figure known for his
exceptionally effective work for numerous brands. He has received over 400 awards
throughout his illustrious career, cementing his status as a leading creative force in
the field.
Prior to joining News18 Studio, Bobby was Chairman & Chief Creative Officer at
Havas Group. With successful stints as a CCO in Publicis and JWT India, he is
credited with turning around the creative reputations and fortunes of these agencies.
His advertising work, created for agencies in India and USA, has won more than 400
Indian and international awards.

Commenting on his new role, Bobby Pawar said, “It's an exciting step for me to help
create powerful brand stories through engaging content after having done my bit in
conventional advertising. I am thrilled to join the talented team at Network 18 and use
my experience to push creative boundaries for effective solutions. I look forward to
helping create compelling content that not only entertains but also inspires and
engages audiences, and equally creates impact for brands.”
Speaking on the new appointment, S Shivakumar, President, News18 Studio said, “At
News18 Studios, we integrate newsworthy content with a story-first approach to drive
conversations and achieve brand objectives. Having someone of Bobby’s stature with
us will energise our creative endeavours and also inspire our young team. We look
forward to Bobby helping us deliver more impactful solutions that resonate with our
brand partners.”
As Network18’s branded content division, News18 Studio partners with purpose
driven brands to lead powerful conversations that contribute to nation-building. Brand
partnerships play a key role in driving brand narratives, fostering a sense of
community, and aligning with cultural movements, all while engaging stakeholders
who shape the future. Through engaging storytelling, brands can communicate their
vision, spark innovation, drive positive conversations, and make products and services
more accessible and relatable to consumers.
News18 Studio’s recent high impact initiatives include ‘Mission Swachhta aur Paani’
with Harpic, ‘Sanjeevani – United Against Cancer’ with Federal Bank Hormis Memorial
Foundation and Tata Trusts, ‘Period or Pride’ with Whisper and ‘Sustainable is
Attainable’ with Tata Power, among various others.