Viacom18 Media, India’s freshest and foremost entertainment business, endures advancing the bar by stimulating itself to ensure that Indian viewers are provided media that is distinguished and renewed. Household to some of the country’s more thrilling and amusing properties, Viacom18’s leading youth product MTV has now teamed up with LaLiga to bring the Spanish Football League completely to the Indian sub-continent for the following 3 years.
Empowered and reinforced by rising Worldwide, LaLiga will air solely on MTV in India, along with selected national and provincial network channels and live-streamed on Voot & Jio podiums. Feasting and following football in India have constantly increased over the previous decade, specifically amongst the youth. Presently in its 91st season, the iconic league is one of the greatest followed soccer leagues around the globe and is home to Europe’s premium aptitude and soccer clubs comprising Real Madrid, FC Barcelona, Atlético Madrid, among others. MTV is the leading destination for youth entertainment and content in India and brags of a sturdy affinity with its young-at-heart audiences. Given the following that soccer presently enjoys in India, Viacom18 and MTV are dedicated to structuring a nourishing entertainment-driven environment centered around LaLiga, in a bid to further enhance the fanbase of the game.
Talking about the association Oscar Mayo, Executive Director of LaLiga alleged, they are thrilled to associate with Viacom18 (MTV India) and more boost the LaLiga fanbase to an ever-growing soccer fandom in the country. Having set one of the uppermost standards of football internationally and India gaining marvelous momentum, they are self-assured that they will range and engross with the young viewers that MTV as a destination appeals to. Talking about LaLiga on MTV, Anshul Ailawadi, Business Executive of Youth, Music, and English Entertainment held, at MTV they always branded that soccer relishes an outpouring of support among young-at-heart countrymen. The LaLiga in specific is a cultural spectacle all over the globe. When the people from rising Worldwide familiarized them to LaLiga side, they grasped that this was a corporation waiting to happen – the idea was common, the vibes were upright, and they swiftly put a sign to the paper.
LaLiga will start on 13th August 2021 and will see Viacom18 put the network’s might behind construction reach and resonance for the league among Indian audiences. Viacom18 will connect with the soccer fans through an enormous promotion and communications drive, further structuring the fanbase and outreach for LaLiga in India. MTV’s widespread social media and digital thump will safeguard that LaLiga occupies fans through a multi-podium method, possibly making football a part of dinner-table discussions across Indian homes and further widen MTV and Viacom18’s contribution to its spectators.
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