Vicks has released a new advertising film starring Ranveer Singh, the brand’s ambassador. Through “Vicks ki goli khol de boli,” the advertising film, which also stars Ronit Roy, brings back Vicks’ classic message of leading a khich-khich free voice. The goal of this short, created by Vicks India and Publicis Singapore, is to motivate people to pursue their aspirations and passions by demonstrating how a khich khich-free dialogue can enable people to express themselves without fear.
Roy and Singh, who appear to be father and son, are discussing Ranveer’s profession. Ranveer wants to express his wishes, but the khich khich in his throat prevents him from doing so. Ranveer, with the help of a ‘Vicks ki goli,’ informs his father about his job choice in his customary enthusiastic manner. Vicks helped Ranveer get rid of the khich khich and speak up confidently so he could pursue his aspirations.
“I support the message this marketing film is delivering to the youth,” celebrity Ranveer Singh said of the ad. Vicks Cough Drops is a brand that has been a part of my life since I was a child and is still my go-to today. We can undoubtedly urge the globe to be khich khich free and confident in reaching their goals if we work together.”
Ronit Roy, when asked about his affiliation with the company, said, “My family and I have relied on Vicks to get rid of coughs and colds for generations, which is why working on this film was such a rewarding experience. I greatly believe in the message conveyed by this video, as well as the notion that it presents for children to not let khich khich hold them back from achieving their goals.”
Procter and Gamble’s Sahil Sethi, Senior Director and Category Head, Personal Healthcare, stated, “For years, Indians have relied on Vicks cough drops to relieve khich khich. We believe in relieving khich khich and allowing people to speak with confidence. Our goal with this commercial video is to show how one Vicks ki Goli can give a person the confidence to speak up without causing throat irritation.”
“This lozenge clears the throat, so you can voice your mind,” Mihir Dhairyawan, Creative Director, Publicis Singapore, stated of the campaign film. And Ranveer Singh isn’t one to hold back when it comes to expressing himself. As a result, you can already notice the natural relationship that exists between our product and its representative. We were also excited to see what kind of magic Ranveer and Ronit’s chemistry would conjure up. And we were not dissatisfied. The contrast between Ranveer’s excitement and Ronit’s calm is what makes this scene so delightful.”
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