In West Bengal, Tata Sky is preparing to make entertainment even more interesting for viewers. The ‘Ki Darun’ ad, which introduces the ‘Sonar Bangla’ pack, incorporates local nuances typical of West Bengal to elaborate on the benefits of the Rs.225 pack.
Tata Sky is an Indian direct broadcast satellite service provider that transmits via the INSAT-4A and GSAT-10 satellites, employing MPEG-4 digital compression technology.
Tata Sky is a joint venture between the Tata Sons and The Walt Disney Company, with Temasek Holdings as a minor participant. It was founded in 2005. There are now 601 channels, 495 SD channels, and 99 HD channels and services available, as well as numerous more active services.
Tata Sky is a joint venture between the Tata Group and 21st Century Fox, with the Tata Group owning 70 percent and 21st Century Fox owning 30 percent, respectively, until 2008. Tata Sky was founded in 2001, but services began on August 8, 2006.
With the finest of both Bengali and Hindi channels, including Drama, Films, Music, Kids, News, Sports, and Edutainment, the pack provides something for everyone in the family, as well as the convenience of on-the-go viewing via the Tata Sky Mobile app.
“For our regional campaigns, we’ve always experimented with local flavour that gives a particular touch to the tale,” Tata Sky Chief Communications Officer Anurag Kumar said.
To connect with West Bengal audiences, we chose the tagline ‘Ki Darun’ to promote our carefully chosen offering, which includes all popular genres of programming. Regional populations like watching television, and we believe Tata Sky’s ‘Sonar Bangla’ pack will make entertainment more accessible to them.
Ogilvy India’s concepts play on West Bengal’s traditional cultural peculiarities, such as music and alpona, to bring out the campaign theme.
Through a strong network of BTL and ATL activities aimed at engaging potential consumers and conveying the benefits of a Tata Sky subscription, the campaign also seeks to permeate into multiple sales channels.
The specific communication approach, which includes print, television, and outdoor advertising, is designed to resonate with local audiences in many places.
Tata Sky wants to further serve potential clients across the country with its top-notch offerings and outstanding customer service, as the industry’s leading DTH player with over 23 million members.
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