Vigor Media Worldwide, a renowned global media agency, has secured the Public Relations (PR) mandate for Anmol Industries Limited (Anmol Industries), a leading packaged food company specializing in biscuits, cakes, and cookies. This collaboration underscores Vigor Media Worldwide’s expertise in strategic communication and brand enhancement within the food industry.
Vigor Media Worldwide won the prestigious account following an aggressive multi-agency pitch and competitive bidding process. The agency’s role will involve developing a strategic communication framework for Anmol Industries while reinforcing its leadership positioning in the industry.
The mandate for Anmol Industries will be managed by Vigor Media Worldwide’s Delhi-NCR office, supported by its proficient and dedicated team, alongside its skilled national and global associates, to enhance visibility and positioning of the brand among targeted segments.
Expressing excitement about this association, Mr. Aman Choudhary, Executive Director, Anmol Industries Limited said, “We are pleased to announce our collaboration with Vigor Media Worldwide to enhance our PR and corporate communication framework. We are looking forward to deepening our market penetration and have found that their strategic approach and innovative ideas align perfectly with our vision. We anticipate their dedicated team to devise inventive strategies, enabling us to engage effectively with our stakeholders and enhance our brand presence among our target audiences.”
Emerging as a key player in the Biscuits and Bakery market in India, Anmol Industries Ltd has a strong presence in Northern and Eastern India and is actively expanding into the Southern and Western regions. Its product range includes a variety of biscuits, cookies, cakes, and rusk produced at world-class, state-of-the-art manufacturing facilities.
Commenting on winning the PR mandate of Anmol Industries, Mr. Nikhil Singhal, Founder, Vigor Media Worldwide said, “We are truly privileged to be chosen as Anmol Industries’ partners in enhancing their esteemed brand image. We are committed to crafting thoughtful and innovative communication strategies that resonate with their vision. With our expertise in brand enhancement and integrated media solutions, we aim to propel Anmol Industries towards their expansion objectives.”
Anmol Industries Limited offers a wide range of products catering to various consumer segments, making them less susceptible to shifts in consumer preferences and market trends. The company’s tagline, “Yours tastefully,” reflects its commitment to providing consumers with quality and delicious products. With a goal to reach every soul, regardless of their diversity, Anmol Industries takes pride in its delightful range of products.
Vigor Media Worldwide has cross-sectoral expertise spanning across Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting and a host of other sectors of the economy. Its client portfolio includes top-of-the-line brands in the industry with recurring association across years.
