Mumbai, February 2024 – Viktor&Rolf Fragrances, is thrilled to bring India’s first-ever Ice Cream Truck Pop-Up to Jio World Drive Mall Mumbai from 26th January to 15th February 2024. The unique olfactory experience offers an unprecedented sensory delight for perfume enthusiasts, redefining the diverse fragrance market in India.
The spotlight of this olfactive experience will be on Viktor&Rolf’s iconic fragrance, FLOWERBOMB. The aromatic symphony of the signature fragrance will take center stage, captivating the senses of customers and leaving an addictive whirlwind in its trail.
FLOWERBOMB has long stood for a woman empowered by her femininity, exalting the magic of female metamorphosis, transformation and optimism. As femininity and feminism evolve in powerful symbiosis, so too has the FLOWERBOMB woman, exploring the dynamism of her multi-faceted nature and the strength of her sensuality.
As part of this pop-up experience, customers will receive complimentary perfume samples and enjoy an exclusive Rose Gelato with a fragrance purchase, adding a decadent touch to their sensory journey. Viktor&Rolf invites you to experience the Ice Cream Truck Pop-Up at Jio World Drive Mall Mumbai, 26th January to 15th February 2024.
FLOWERBOMB
A utopic garden of floral expression, an oversized profusion of flower notes in full bloom;
FLOWERBOMB is “an antidote to reality, an expression of our dreams,” describe Viktor Horsting and Rolf Snoeren. In a floral explosion that turns into powerful enchantment, opposites intertwine in a rush of fantastic proportions that radiate a new, empowered feminine seduction.
FLOWERBOMB is an ode to the power of flowers, revealing multiple powerful facets: voluptuous,
enchanting and addictive. The voluptuous facet is all about the explosion of flowers. Flowers intertwine and reveal all their character, from the delicate freshness of the Peony and the Freesia accord to the sensuality of the Centifolia Rose accord and Jasmine absolute. The enchanting facet is revealed by the Bergamot and Tea accord, magnifying the luminous, delicate and fresh facet of the flowers. The addictive facet comes from the Amber accord and Patchouli oil, reinforcing the addictive, warm and powerful inflections brought by the flowers, and bringing a gourmand inflection.
VIKTOR&ROLF
Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by Dutch fashion artists Viktor Horsting and Rolf Snoeren, recognized and respected for its provocative Haute Couture and
conceptual glamour.
As fashion artists, Viktor&Rolf are constantly evolving and expanding the boundaries of their creations. With Haute Couture as their ultimate laboratory for expression, their seasonal shows present the explorations of their artistic prowess, each collection building on their 30-year archive of cerebral, yet wearable art.
Viktor&Rolf approach olfactory development in the same way as their fashion: with meticulous technical refinement, continuously evolving their scents and bringing them to new, unparalleled heights, making the impossible possible. Launched in 2005, FLOWERBOMB is the iconic, transformative fragrance that, with its profusion of flowers, has the power to make everything seem more positive, leading the way to its male counterpart SPICEBOMB, an explosive concentrate of masculine sensuality and more recently, to GOOD FORTUNE, a bewitching philter, a magical potion to create your own destiny.
